We’re thrilled to share some exciting news with our community of travelers, friends, and partners: White Cube Travel has been honored as the “Best Boutique Custom Travel Designer 2025 – Greece” by LUXlife Magazine’s Travel & Tourism Awards!
As a boutique travel agency based in Athens, this recognition means the world to us. It affirms the heart and soul we pour into every tailor-made itinerary, the meaningful relationships we build with our clients, and our deep-rooted love for Greece — from its legendary mainland to its sun-drenched islands.
But this award isn’t just about us. It’s about you — our travelers, collaborators, and community — who trust us to design journeys that go beyond expectations. So today, we celebrate together.
About the Travel & Tourism Awards
Now in its ninth consecutive year, the Travel & Tourism Awards by LUXlife Magazine recognize outstanding businesses and individuals who are shaping the future of global travel. This prestigious program spotlights those delivering innovation, excellence, and unforgettable experiences in an industry that continues to evolve at an incredible pace.
The travel and tourism sector has not only recovered from the global pause brought on by the pandemic — it’s thriving. With the World Travel & Tourism Council projecting a record-breaking $11 trillion contribution to the global economy in 2024, it’s clear that people are more eager than ever to explore the world, reconnect with cultures, and invest in meaningful, personalized experiences.
In this climate of growth, personalization, and sustainability, the Travel & Tourism Awards offer an important platform to celebrate companies that are leading the way. From wellness travel to eco-conscious adventures, digital transformation to bespoke luxury — these awards highlight the visionaries who are reshaping travel as we know it.
We’re proud to stand among them.
What This Award Means to Us
At White Cube Travel, we’ve always believed that travel should be personal. Whether you’re dreaming of sunset sailing in the Cyclades, discovering the hidden gems of the Peloponnese, or diving into Athens’ vibrant cultural scene, our mission is to bring your ideal Greek journey to life — your Greece, your way.
Receiving the Best Boutique Custom Travel Designer 2025 – Greece award is a powerful validation of our work. It tells us that our core values — creativity, connection, authenticity, and excellence — are resonating with travelers from around the world.
This award reflects our:
Commitment to customization: No two travelers are the same, and neither are our itineraries.
Insider expertise: As a locally based team, we offer experiences that go beyond the tourist trail.
Seamless service: From the first email to the final airport transfer, we’re with our clients every step of the way.
Trusted partnerships: We work closely with handpicked hotels, guides, and local artisans who share our standards and passion.
It’s an honor to be recognized for doing what we love — curating travel that feels as effortless as it is exceptional.
A Thank You to Our Community
This award belongs to our entire community.
To our clients, thank you for your trust. You inspire us with your curiosity, your enthusiasm, and your openness to exploring Greece in new and meaningful ways.
To our travel agent partners, thank you for choosing us to represent you in Greece. Your support allows us to grow and innovate while staying true to our boutique approach.
To our local collaborators and guides, thank you for being the heartbeat of our itineraries. You bring Greece to life with authenticity, warmth, and unmatched hospitality.
And to our team, this is your achievement. Every itinerary crafted, every email answered, every guest welcomed — it all adds up. Your dedication and creativity are what make White Cube Travel truly special.
Looking Ahead: What’s Next for White Cube Travel
While we’re proud of this moment, we’re even more excited about what’s coming next.
As travel trends shift toward personalization, immersive experiences, and sustainability, we’re continuing to evolve. In 2025 and beyond, you can expect:
New island and mainland Cubes: Thoughtfully curated itineraries that balance discovery with relaxation. Check our proposals here
More exclusive partnerships: Access to off-the-beaten-path experiences and one-of-a-kind stays.
Tailored group journeys: For families, friends, and special interest groups who want something more than the usual.
Enhanced digital planning tools: To make the booking and pre-trip experience as smooth and intuitive as possible.
Our goal is simple: to help travelers experience the best of Greece — with ease, authenticity, and joy.
Celebrate With Us
We invite you to celebrate this award with us!
🎉 Read the full list of winners and discover more about the Travel & Tourism Awards 2025 here: LUXlife Winners Supplement
📧 Planning your next Greek escape? Reach out to our team to start building your custom itinerary.
📱 Follow us on Instagram and Facebook for behind-the-scenes moments, travel inspiration, and updates from the Cube.
📰 And of course — don’t forget to share the news and tag us using #WhiteCubeTravel!
Thank You, Again.
This moment is a reminder that travel is more than logistics — it’s about storytelling, emotion, and transformation. It’s about stepping out of the ordinary and into something extraordinary.
From the ancient streets of Athens to the hidden villages of Naxos, from seaside tavernas to luxury villas with a view, we’re here to make every moment unforgettable.
Thank you for being part of the journey.
With love from Greece,
The White Cube Travel Team
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